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Let your customers order themselves.

Vortex is a B2B ordering portal wired straight into your live database. Customers and reps browse real stock, see their own pricing and place orders. No phone calls, no re-keying, no errors.

  • Live stock and pricing
  • Fishbowl, Katana and Cin7
  • Customer-specific catalogs

Running a 3PL? See how Vortex bills for it

A sales rep taking a customer’s order on a tablet
Order placed · $1,148SO‑10142 · synced to Fishbowl

Orders flow straight into your system

Fishbowl Katana Cin7

How an order flows

Watch an order fill itself.

A buyer browses the live catalog, adds items at their own pricing and submits. The order lands in your system the moment they hit order, with nothing for your team to re-key.

  1. 01
    Buyer

    Browse the live catalog

    Search by product, description or UPC. Every product shows the real on-hand quantity from your database.

  2. 02
    Buyer

    Add items at their pricing

    Each customer sees their own negotiated pricing, so they always order against accurate numbers.

  3. 03
    Vortex → your system

    Submit, straight to your system

    The order goes straight into Fishbowl, Katana or Cin7, and its status syncs back to the portal.

Capabilities

A storefront built for B2B inventory.

Everything your buyers and reps need to order the right thing, every time.

Self-serve B2B ordering Customers and reps place their own orders around the clock. No phone tag, and no manual entry on your side.
Customer-specific catalogs Pick a customer and Vortex shows their catalog, pricing and order history. Built for reps in the field.
Favorites and quick reorder Buyers save the items they buy most and rebuild a standing order in a couple of clicks.

A day of selling

The same orders, without the phone tag.

Every order your customers and reps place today still gets done. Vortex removes the calls, the paper and the re-keying in between.

Orders that don’t wait for business hours

A customer needs to reorder at 9pm.

Today

They call or email. Someone re-keys the order the next morning and hopes the quantities are right.

With Vortex

They log in, see live stock and their pricing, and submit. It lands in your system instantly.

Reps who sell from the trade-show floor

A rep is taking orders at a booth.

Today

Paper order pads get typed up later. It’s slow, and mistakes creep in.

With Vortex

Pull up the customer’s catalog and pricing, add items and submit on the spot from any device.

3PL billing without the spreadsheet

Month-end storage and handling billing is due.

Today

Storage, handling and fulfillment charges get tallied by hand across every client.

With Vortex

Four built-in, customizable billing types bill every client automatically.

The complete toolkit

Everything your buyers and reps can do.

Vortex is a true B2B shopping experience, not a stripped-down B2C tool. Here’s the full list, grouped the way your team works.

Storefront and UIThe shopping experience
  • Customizable home page
  • Featured items slider
  • Up to 5 images per product
  • Multi-level categories
  • Favorites and quick reorder
  • Back-in-stock alerts
  • Mobile-device friendly
Order creationBuild any order
  • Create, save and edit orders
  • Duplicate existing orders
  • Customer and vendor PO number
  • Line-item notes
  • % discount per line or order
  • Price override
  • Scan barcodes for lines
ERP integrationTwo-way API
  • Two-way API with your software
  • Submit orders to your system
  • Export to .csv and email PDF
  • Immediate or batch export
  • Order status synced back
  • Pricing rules from your system
Payments and logisticsCheckout and shipping
  • Accept payments, including Payhub
  • Require payment by type
  • UPS rates and tax from your software
  • Custom shipping chart rates
  • Show credit limit
  • Hold / open to buy
  • Back-order control
Users and accessLogins and permissions
  • User login creation
  • Customer login and 2FA
  • Manager and admin panel
  • Customer and rep categories
  • Company and per-user logos
  • Controlled catalog access
3PL and fulfillmentOptional add-on
  • 3PL auto-billing
  • Drop-ship and credit-return
  • Require or quick-ship orders
  • Signature capture
  • Public and private memos
  • Reports and inventory look-up

For 3PL providers

Running a 3PL? Vortex bills for it, too.

The same ordering portal, built for third-party logistics. Give every client a branded storefront where their own customers order, and let Vortex handle the monthly billing.

  • Auto-billing. Four built-in billing and report types for storage, handling and fulfillment, all fully customizable.
  • Your clients’ customers order too. Clients log in on their own devices and place orders for their customers. Every order flows straight into your database.
  • Controlled access and punch-out. Decide exactly what inventory each client can see and order, with dedicated punch-out sites and shop-by-category storefronts per account.
A long warehouse aisle of stocked pallet racking

Ordering that runs itself.

“The new platform is great by the way. It has exceeded all expectations and we are very thankful you guys created this product.”
Farris WholesaleOn their B2B ordering portal

Frequently asked

Vortex questions, answered.

What is LilyPad Vortex?

Vortex is a B2B ordering portal: a branded online storefront wired straight into your system. Your customers and sales reps browse your live catalog, see their own negotiated pricing and real on-hand stock, and place orders that flow directly into your system with nothing to re-key.

Does Vortex replace my ERP?

No. Vortex sits on top of the inventory system you already run: Fishbowl, Katana or Cin7. Your system stays the system of record. Vortex reads live stock and pricing from it and writes new orders back through a two-way API.

Can my sales reps place orders too?

Yes. Reps get direct order entry from any device. Pick a customer and Vortex shows that account’s catalog, pricing and order history, which suits route sales and the trade-show floor.

Do customers see their own pricing and stock?

Yes. Every product shows real on-hand quantity and each customer’s negotiated pricing, pulled live from your database, so buyers always order against accurate numbers.

Does Vortex handle 3PL billing?

Yes. For third-party logistics providers, Vortex includes four built-in, fully customizable billing and report types for storage, handling and fulfillment, plus branded per-client storefronts and controlled catalog access.

How do we get started?

Book a demo and we’ll set Vortex up on your own catalog, so you can see your products, live stock and pricing in a working B2B portal before you roll it out.

Give your customers a storefront.

We’ll set Vortex up on your catalog so you can see your own products, stock and pricing in a live B2B portal.

Book a call